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How different perspectives on the customer journey can transform your marketing strategy? From linear paths to emotional connections, which approach will resonate most with your audience?...

A practical guide to making data-driven decisions: Explore the different types of decision-making, assess your own process, and discover the most effective approach....

Want to move sales with digital ads? The quality and format of your ad assets can make or break your campaigns. Find out what exactly you have to…...

5 essential qualities that set small business leaders apart. Discover what qualities you should master to drive your team to success. Challenges and opportunities faced by SMEs…...

Small businesses often require their sales team to wear multiple hats and be adept at a range of skills. To thrive in this environment…...

Even if your company isn't a startup, there are valuable lessons to be learned from startup experiences. These often-overlooked principles can easily provide…...

Have you fully realised the power of in-person interaction in B2B success? Here's our simple guide to build your successful networking approach that will…...

With limited resources, it's crucial to identify the best channels to focus your efforts on. Discover how to choose the right social media platforms to effectively promote your B2B company....

Wonder what differentiate Marketing Automation and Email Marketing solutions? They may overlap in some functionalities, making it difficult to choose. Here is the answer to…...

In the vast array of metrics, certain key indicators crucially highlight campaign performance. But which are the most essential? Discover the ultimate list for…...

What values and trends are integrated in the Thai marketing industry? Find out what Thai marketers have to follow and know in order to…...

How can marketers utilise ChatGPT to their advantage? Discover three main ways of applying generative AI in marketing. 1. Personalised interactions at.....

Marketing in Vietnam requires special features and characteristics in this dynamic market. What to keep in mind conducting marketing there? Find out market opportunities and...

How should small businesses properly curate their marketing strategies? Should you try to plan and execute activities yourself or delegate it to marketing partners? You will know why the best...

Wondering what should be your ideal marketing approach to the Filipino customers? Read about these 7 specialties that make the Philippines ideal for...

An overview of the recent marketing trends in Indonesia. Is there really no space for traditional marketing channels? Dive in as we answer questions like where do Indonesian shoppers spend...

This tool stands out as a first-hand choice for SMEs operating in South East Asian countries. Here is HOW it empowers companies for......

What are the factors shaping the marketing industry in Singapore, and what do skilled marketing professionals need there? Despite similarities in Singapore......

Curious to understand what skillsets are essential for modern marketers of any enterprise? Here is the list of top skills and examples of.....

Consolidating the myriad benefits these software solutions provide, it becomes evident that this is the key to propelling your growth beyond the initial success....

Cybersecurity development ranks high among SMB trends. Here are few of the most essential elements for your enterprise's effective digital security…...

What is pivotal in steering today's marketing landscape in Malaysia? While marketing aligns with global trends......

What to look at when choosing the right Marketing Automation and CRM software for my business? The criteria go beyond price and functionality, it is.....

What constitutes the most sought-after feature in CRM and Marketing Automation? Explore how it can elevate your marketing and sales strategies to new heights, and......

What is expected to shape the marketing landscape across industries? Marketers will find themselves confronted with the challenge of…...

15 strategic emails you can adapt for your upcoming email marketing strategy. Discover how it can help you to identify and increase…...

Are you accurately monitoring your marketing email metrics? Discover the five essential email metrics for building a successful......

What are the key trends to stay aware of? Innovative tools, new content formats, and familiar ways that cannot…...

What helps you in creating catchy and engaging emails? 5 new significant improvements in our email builder for smooth communication with your subscribers...

Create a personalised, value-driven experience in preparation for the holidays. Discover 5 ideas that can be applied by any B2B company within just.....

Is account-based marketing a right choice for SMBs? Find out the key characteristics of the businesses for whom ABM will be the best choice. Not only company scale…...

Why should B2B businesses know about closed-loop marketing? Marketing approach for improving ROI and…...

Explore how the 2024 Malaysian budget can bolster your business's growth by uncovering tailored grants and tax reliefs designed for SMEs, specifically aimed at facilitating digital transformation....

How can CRM and Marketing Automation elevate ABM to the next level? We've examined the primary areas that can offer you the greatest advantages. Discover more about it.....

Have you been implementing those tactics thus far? Discover what to prioritise moving forward....

Budgets are never unlimited, especially for smaller businesses. What marketing strategies to implement when facing budget constraints? Besides SEO and content marketing…...

What should be the central focus of marketing efforts for educational institutions in 2024? Anticipate the upcoming year and determine where to allocate resources ahead of time. Beyond email marketing......

Searching for the most impactful ABM metrics? Currently in the midst of ABM reporting implementation? We've explored the key success metrics within the 3 Rs Framework, uncovering......

How do you go about generating email leads the right way? The only ethical approach to acquiring email leads is.....

The education industry is undergoing dynamic expansion beyond traditional institutions, necessitating an approach that aligns with the digital era. Explore the primary types of emails to…...

Here's why educational organisations should not overlook marketing trends. The same tool that has propelled the commercial sector forward is now a crucial step for your educational institution, as it......

Looking to improve your recruitment rates for the next season? Marketing Automation tools have been proven successful in optimising this process through....

Account Based Marketing (ABM) is the most recent marketing strategy gaining recognition globally, especially in B2B industries. Looking to leverage on this marketing trend? Here are five essential steps to...

Curious to see how automation fuels B2B growth? Explore our ready-to-use templates customised for B2B scenarios and compete amongst top industry players with Marketing Automation!...

Have you heard of the most influential trend that has shaken the marketing industry in recent years? It is a game-changing marketing approach that connects customers with your business by…...

Embrace the latest concept to revolutionise your business and enhance your ROI. Delve into the innovative B2B marketing approach and explore the crucial distinctions that are poised to.....

When contemplating the path to securing the future viability and triumph of your business, it's imperative to pinpoint the precise actions to be undertaken. For Malaysian SMEs, the remedy lies...

Email marketing remains as one of the most effective ways to market your business nowadays. As “Email Open Rate” is one of the core metrics, we summarised the latest practices...

Marketing automation and CRM software is a unique tool that distinguishes itself from other business solutions. It is particularly indispensable for small and medium-sized enterprises (SMEs) because.....

Explore the story of this Singaporean startup as it navigated the hurdles of growth, including domain consolidation, CRM integration, and harnessing the capabilities of marketing automation....

Lead nurturing approach is what draws attention towards your brand. It is a way of communication that will keep your business in the constant attention radar of your audience and...

Malaysia’s SMEs contribute to 97.4% of total establishments. Their significance in boosting the economy cannot be underestimated. Now Malaysian SMEs are facing a life-changing opportunity. Find out what stands in...

Discover the secrets behind Thailand's astonishing consumer transformation – from brand loyalty, social hierarchy influence, and rising e-commerce dominance...

Quick tips to review and fix the areas influencing your conversion rates. While your potential customer is surfing on your website, learn what turns him away and what will make...

What factors shape consumer buying behaviour in the Philippines? In this overview, we've highlighted the crucial elements that should be taken into consideration when developing marketing strategies and conducting campaigns...

In the fast-paced realm of event planning, automation is the secret sauce for seamless, successful events. Event marketing automation platforms can streamline registrations, enhance promotion efforts, and provide actionable insights,...

As online businesses and digital marketing continues to expand, you may encounter terms such as SQL and MQL. Yet, in practice, it can be challenging to precisely differentiate and account...

There is a common misunderstanding when it comes to the customer journey and buying circle . While the customer journey describes the path and touch points a consumer takes towards...

Are you ready to discover the key characteristics of Indonesian customers and unlock the potential of your marketing strategy? Let's delve into the fascinating country of Indonesia and discover some...

The Digital era has not only presented opportunities for businesses to connect with potential customers but also posed multiple challenges, urging companies to adapt to this evolving landscape. We listed...

Understanding the concept of a sales funnel is the first step of building an effective lead generation strategy. What will the sales funnel look like in case of your business?...

A comprehensive analysis of consumer behaviour in Vietnam, highlighting key characteristics such as price-sensitivity, promotion-driven mindset, preference for local products, increasing adoption of e-commerce, importance of traditional shopping culture, and...

What are the main trends small businesses are following this year and probably will follow in the future? Is there anything you haven’t considered yet? Read what trends small companies...

Singaporean consumers have diverse backgrounds and high spending power. They prioritise mobile shopping, health and wellness, food, and value for money. They also demand eco-friendly products. Read on to discover...

It may seem that countries of the same region and sometimes with close historical and ethnic backgrounds as Southeast Asian countries, may have similar purchase behaviour. However, is it true?...

Generating a satisfactory amount of qualified leads remains a common challenge for marketers in 2023. Here are 10 ways you can generate high quality leads in 2023...

What should you consider when creating your content strategy for 2023? Which type of content should you direct your resources toward? In this blogpost, we are introducing five concepts from...

2023 will see the continued growth of 5G technology, driving data collection and AI capabilities. Businesses will need to prioritise data privacy and security in their strategies to protect themselves...

Viral content is online content that spreads rapidly through social media, email, and other channels. It can increase brand awareness, website traffic, and sales. To increase the chances of a...

The holiday season can bring you not only rest but also business opportunities. Not many B2B companies fully understand the benefits of running holiday campaigns. Here are two key viewpoints...

Implementing Marketing Automation for the first time? We collected the most common questions and doubts that you also may have as a beginner. Read answers from our Marketing Automation specialist...

Find out the ways how Marketing Automation can contribute to your B2B success. We have summarised some of the most common cases of Marketing Automation Workflows for day-to-day B2B processes...

Marketing Automation helps you save up your costs and minimise human errors. Here are the top 5 Marketing Automation features your B2B business needs: 1. Email Automation. 2. Built-In CRM....

Discover how Marketing Automation can contribute to B2B success! Marketing Automation can help: 1. Keep your business top-of-mind. 2. Nurture leads until they’re ready for conversion....

CRM plays a pivotal role in B2B marketing. Here are 4 ways CRM can help you boost business growth: 1. Monitoring your customer relationships anywhere, at any time. 2. Elevate...

Here are 5 important steps to increase conversions by mapping your customer journey! 1. Set clear objectives. 2. Identify touchpoints that matter. 3. Determine the resources you have and what...

Why should you digitise your marketing strategy? Discover 7 easy steps you can take to design a digital marketing plan to make sure you don’t lose out to your competitors!...

Learn how you can write an impactful email subject line in 5 simple steps! 1. Keep it Short and Simple. 2. Include Open-Ended questions. 3. Add Value in the Subject...

Want to reduce your bounce rates on your website? 1. Implement mobile-first designs. 2. Improve your page load speed. 3. Use internal linking. 4. Don’t have any broken links. 5....

Marketing Automation and Email Marketing world hand-in-hand to help businesses grow. Learn how these tools can help you increase your number of leads, conversions, efficiency, and productivity!...

Brand recall plays a pivotal role in ensuring your brand’s success! Learn how you increase your brand recall in 3 easy steps! Brand recall is how likely people will remember...

4 Easy Steps to A/B Testing! 1. Define your goals. 2. Develop hypotheses. 3. Implement the changes based on your hypothesis. 4. Collect & measure your results!...

Discover our top 3 reasons to A/B test to increase email open rates, conversion rates, website traffic, and many more! With A/B Tests, you can: 1. Maximise rewards, minimis risks....

New to A/B Testing? Don't worry, we've got your back. A/B Testing, also known as split testing, is the process of changing one variable in a website, email, ad etc.,...

We’ll walk you through what Lead Scoring really is, why it matters to your business, and our 3 sure-win ways to improve your Lead Scoring methods. Lead scoring is the...

8 email marketing tips to increase your open and click rates. 1. Having a strong subject line. 2. Keep it short and sweet! 3. Personalise your emails. 4. Leverage on...

Marketing automation isn't just for the big boys. SMEs stand to benefit too! From saving time, lowering costs, and maximising efficiency, SMEs can leverage on marketing automation tools to grow...

Marketing Automation is the usage of software platforms to help businesses, big or small, automate an array of marketing & sales engagement activities and processes....

Learn how lead nurturing can help your business grow in ways that you have never thought possible! Lead nurturing is the process of engaging, supporting, and building lasting and meaningful...