Marketing

Cost-Effective Marketing Ways for Small Businesses

Cost-Effective Marketing is something all marketers look forward to implementing! However, the sad truth is that budgets are always limited, which is fair for businesses of all scales. However, small and medium-sized businesses face particular constraints due to their limited resources. While larger enterprises may afford marketing experiments and endure longer waiting times for campaigns to yield desired ROI, small businesses cannot afford such additional expenditures.

In this article, we have compiled the most budget-friendly marketing strategies that can be implemented by almost any small enterprise. 

1. Email Marketing

Email marketing enables you to craft personalised, targeted messages that directly reach your audience. Leverage email campaigns to introduce new products or services, stimulate sales with promotional discounts, and maintain regular contact with your customer base to stay top of mind.


Costs of email marketing

To execute email marketing you will need to adopt email marketing software, which is accessible through various subscription plans or free alternatives. From our perspective, we recommend integrating CRM and Marketing Automation software that incorporates email marketing functionality. This software allows you to track data on your contacts and facilitates hyper-personalisation at scale. 

The estimated monthly expense for software configured to meet the needs of SMEs is estimated to be in the range of  RM 1,000 to RM 2,000.

2. Content Marketing

Content marketing involves creating and distributing content valuable for your target audience to attract and retain customers. It includes various forms:

– blog posts

– videos

– infographics

– social media posts. 

Being recognised as a provider of useful and unique content reinforces your expertise, authority, and trust of potential customers. 


Costs of content marketing

In addition to the labour cost of the content creator, you may consider using tools to check grammar and enhance content writing effectiveness, such as AI tools. Many of these tools are available in free versions or below RM 500/month.

Producing high-quality video content may entail purchasing additional shooting equipment and editing software. One approach to reducing costs in video content creation is to create longer-form videos and then repurpose them into shorter-form videos for online use (e.g., on social media platforms).

3. Social Media Marketing

Social media platforms, such as Facebook, Instagram, YouTube, X, and LinkedIn, are indispensable tools for small businesses. Nowadays, nearly every business has a presence on most, if not all, of these platforms. Your social media presence allows you to connect with your target audience, cultivate brand identity, and showcase your products or services. The choice of the right social media platforms for your business depends on the presence of your target audience on those platforms. 


Cost of social media marketing

Social media platforms are actively promoting various advertising options for small and medium businesses. Your costs will depend on your goals. If you simply want to maintain your presence and be visible for potential customers when they actively search for you, you can achieve this without any advertising budget, as social media platforms are open to everyone. However, if your objectives involve building awareness, generating leads, and driving conversions, your budget will need to range from a few hundred dollars to thousands per month. 

Leading your business in one of the South East Asian countries? Consider reaching out to our team at “Lead Gen and CRM”. We have assisted numerous clients in SEA with their lead generation campaigns, providing them with powerful solutions.

4. Search Engine Optimisation (SEO) Marketing

SEO involves optimising your website to achieve higher rankings in search engine results, increasing the likelihood of being discovered by the active segment of your target audience.  Enhance online visibility by producing high-quality content (where SEO goes hand-in-hand with content marketing), incorporating relevant keywords, and refining website structure and meta tags.


Cost of SEO marketing

SEO can be executed in-house, depending on the expertise level of the responsible team member. If you choose not to partner with a specialised SEO agency, which might deliver quick results but involves a service fee, factor in additional costs for SEO optimization tools, employee training, and a budget for search engine ads.

5. Networking at Events

An event provides an opportunity to make business contacts and network with potential customers. Attend industry-related events and conferences to connect with professionals and promote your business through direct interaction. In addition to content marketing, participating in panel discussions and delivering presentations will help you demonstrate yourself as an industry expert in front of potential customers.  

Read more about event marketing and ways to increase its success.


Costs of networking at events

Be prepared to allocate a budget for event entrance fees and membership fees of communities with a high concentration of your target accounts. Additionally, to monitor the progress of your interactions with the contacts you acquire during events, implement CRM and Marketing Automation software. This will also aid you in proceeding with email marketing towards generated leads.

Conclusion

Marketing a small company with a limited budget presents challenges, but it is entirely achievable to proceed with highly effective tactics that require minimal budget. The key lies in maintaining consistency in the chosen marketing strategies along with a long-term vision, as most marketing efforts do not yield immediate results.

What's next for you?

Effectively marketing a company with a restricted budget for marketing activities is possible by tailoring strategies to address the pain points of your target audience. Partner with “Lead Gen and CRM” to navigate the intricacies of Southeast Asian customers and unlock the potential for growth and success in this thriving market.

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