Email marketing is arguably the one of the best ways brands can connect with their current customers and even prospects.
A successful email marketing strategy increases your brand recall. However, writing emails can be a hassle, especially if you don’t know where to start. We’ve curated a checklist (just for you!) on some of the most important tips you need in every email marketing strategy.
Did you know?
As of 2022, there are approximately 4 billion daily email users!
Email Marketing Tips:
1. Having a strong subject line
First impressions matter, and that saying applies to emails too! Having a strong subject line means telling your subscribers what your email is all about in a few words. Most importantly? You have to create an impact! Another way around this is to put your offer upfront in your subject line to get your subscribers interested in the content of your email. For example “30% OFF, just for YOU”.
2. Keep it short and sweet!
No one likes being greeted with walls of text in emails. Keep your content as short and informative as possible. Start off with strong and impactful sentences that get your point across concisely. Better yet, use bullet points in your emails so that your content can be read more quickly!
3. Personalise your emails
Who wouldn’t want to feel special? After all, we all picture ourselves as main characters in our live. So why not leverage on this and personalise your emails?
Marketing automation platforms such as Constant Contact Lead Gen and CRM make personalising your emails hassle-free. By personalising your emails, you can make your subscribers think that your brand has taken notice of them. This means using their names, or even sending them products they may have looked at previously to give them that extra push to convert.
Did you know?
53% of buyers stop engaging with content as soon as the content becomes irrelevant to them.
4. Leverage on user-generated content (UGC)
UGC refers to content that has been created by your prospects or customers. This includes content such as posts on social media, which can come in handy when you’re trying to build credibility.
Your potential customers are more likely to take into consideration the opinion of others compared to an opinion from your brand. This is because by tooting your own horn, you come off as disingenuous and inauthentic. To combat this, use testimonials that paint your brand as credible and your products and services as ones that alleviate pain points.
However, remember to always ask for a user’s consent before using their content!
Discover the latest content marketing tips in our blog post.
Did you know?
92% of people will trust a recommendation from a peer, and 70% will trust a recommendation from a complete stranger.
5. Optimise your emails for mobile
We live in a mobile-first world, with 85% of users accessing emails via their smartphones. This goes to show the importance of making sure your emails are optimised for mobile devices across various screen sizes. This can make or break your email campaigns as email subscribers are unlikely to open your emails once they’ve discovered that they can’t view it properly.
As such, we recommended reducing the number of images in your emails, keeping your content short and sweet, as well as ensuring that your CTAs are concise and clear at each section of your email.
6. Put an unsubscribe link at the bottom!
Wait, hear us out! Having people who aren’t interested in your brand, products, or services may not be such a bad thing. No brand wants to be perceived as being too ‘try-hard’ or ‘annoying’, especially to customers who have no interest in your brand and what you’re selling. By making it easy for audiences to unsubscribe to your emails, you can avoid being flagged as spam. Emails that are flagged as spam may cause issues to your email marketing in the long run.
7. Segment your subscriber list
You should never send the same email to your entire list or subscribers as this increases the chances of your content being irrelevant to the people you’ve sent it to. Ensuring the right people get the right type of messaging may help your email marketing campaigns greatly, hence the need to segment your subscriber list.
There are many ways to segment your subscriber list. For example, most marketers would group subscribers based on attributes that they may have in common. This may be times at which emails were opened, or even the types of pages they visit. By catering customer journeys, you provide your subscribers with messages that resonate with them, which increase their likelihood of conversion.
8. A/B test your emails!
Yes, a word that no one enjoys hearing ever since we were in school. However, email A/B testing is integral in ensuring that your emails are performing the best they can. Testing emails can be a great way to discover what works for a particular audience. Remember, there is no one-size-fits-all when it comes to ensuring that each of your audiences are reached the best way possible by your brand.
Furthermore, it would be good to open your email on various platforms such as Gmail, Outlook, Yahoo etc and on a variety of different devices to ensure that your email is what it is supposed to be before sending it out to your real subscriber list.
What's next for you?
It’s important to strike a balance between connecting with your customers and prospects as often as possible without being too intrusive. After all, no one wants to hear about your brand all the time (like a clingy friend or lover!).
Hence, we have created a comprehensive checklist for you, which can be a quick and easy way for you to check if you’ve ticked all the boxes! More ticked boxes means the higher the likelihood of increasing open and click rates in your emails!
