Creating compelling, high-quality ad assets will help you to capture the attention of your target audience and effectively convey your brand’s message. Explore these essential features of good quality creatives and cost-effective tips for creating high-quality ads.
High-quality advertisement assets are the backbone of any successful marketing strategy. They play a pivotal role in:
- Building brand trust: professional ads reflect the reliability of your business.
- Increasing engagement: visually appealing ads are more likely to catch the eye of your audience and lead to engaging actions.
- Enhancing message clarity: well-designed ad assets ensure that your message is communicated clearly and effectively, reducing the chances of misinterpretation.
- Boosting conversion rates: quality ad assets lead to better audience engagement that further leads to conversions.
This also applies to scheduling advertising campaigns during the holidays.
Planning an advertising campaign? The quality and format of your ad assets can make or break your campaigns. Ad assets are ads that your potential customers will see and hear when encountering your advertising campaign. Besides audiovisual content it may include headlines, descriptions, and other business information.
Best Formats for B2B Ad Assets
Choosing the right format for your ads is equally important as the quality of creatives and copy. Here are some of the best formats to consider for your B2B business:
1. Static images (banners)
- High-quality images of your products or situations illustrating using your services
- Infographics or illustrations that convey your unique sales proposition (USP) in an easy-to-understand way (especially when your company provides new solutions that cannot be expressed through a simple object).
When creating banners, consider that responsive display ads require multiple formats. The exact dimensions depend on your advertising channel, but it is important to design the image so that it can be easily adapted for different placements while maintaining its core message.
Did you know?
Display advertising – is a type of digital ads that showcase your offer via various online platforms. You can imagine it as a virtual window, installed on websites that introduces products and services of various eligible businesses. The more formats of ad assets you can provide – the more placements will be able to show your offer.
2. Videos
- Explainer videos: Introducing your products or services and explaining how it resolves customers’ pain points.
- Testimonial videos: Real customer testimonials build trust and provide social proof.
- Demo videos: Demonstrate how your solution works and its features in detail.
- Short clips for social media (reels): Brief, engaging videos tailored for platforms like LinkedIn, Twitter, and Facebook can drive quick engagement and shares.
While many articles claim that video ad assets are significantly more effective than static images, we don’t entirely agree and recommend not ignoring static ads. One reason is that while video ads excel in storytelling and engagement, static images are excellent for conveying direct offers straightforwardly. In other words, each format has its own advantages.
Moreover, according to Meta (Facebook), creating advertising sets with a mix of photos and videos can increase conversions by up to 3% per dollar spent. This is because using a variety of formats provides the ad auction with more material to optimise, leading to more efficient outcomes.
Already running ads? Find out more about tracking advertising efficiently.
Cost-Saving Tips for High-Quality Ad Assets
Creating high-quality ad assets doesn’t always have to be expensive. Here are some tips to save money on ad production:
1. Utilise free tools
Tools like Canva, GIMP, and Lumen5 offer free or affordable options for creating professional-grade graphics and videos.
2. Leverage user-generated content.
Incentivise your customers to share their experiences and use this content in your ads that will become authentic, relatable, and cost-effective.
3. Repurpose existing content.
Transform blog posts into infographics, whitepapers into explainer videos, or webinar snippets into short social media clips. This approach maximises the value of your existing content and saves your budget on creating new peace from scratch.
4. Collaborate with influencers and experts.
Partner with industry influencers and key opinion leaders who can create content about your business. This can be more cost-effective than traditional ad creation and adds a layer of authenticity.
5. Use stock Resources.
Use stock photos and videos from sites like Unsplash, Pexels, or Shutterstock to enhance your ads without the cost of custom shoots.
Investing in high-quality, well-formatted ad assets is a crucial aspect of outbound marketing for B2B companies. By selecting the right formats and implementing cost-effective strategies, you can create compelling ads that resonate with your audience and drive results. With the variety of tools available today, even small and medium enterprises can afford to produce high-quality ads.
What's next?
At “Lead Gen and CRM“ we support both established businesses and startups in digitising their sales and marketing operations, including online advertising. With “Lead Gen and CRM”, you can integrate your digital advertising campaigns with your clients database and further streamline interactions with potential and current customers. “Lead Gen and CRM” helps you optimise your ad campaigns by providing detailed analytics and reporting, ensuring you can track performance and adjust strategies in real-time. Additionally, our tool ensures you can maintain personalised marketing communication even as you scale up, without compromising quality.
Contact us now to discover how CRM and Marketing Automation can enhance your digital advertising efforts right now and in the long term.
