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Malaysian’s B2B Online Purchasing Behaviour 2023
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Consent
(Required)
Accept
You are invited to take part in a survey on B2B online SaaS products.
The purpose of the survey is to gain insights into the purchasing behaviors and attitudes towards B2B online SaaS products. The survey will take approximately 2 minutes to complete and all responses will be kept confidential and will not be shared with any third-party organisations.
Participation in this survey is entirely voluntary and you can choose to withdraw at any time without penalty. By completing and submitting the survey, you are providing your informed consent for the data collected to be used in the study.
Thank you for your time and participation!
General
Company name
(Required)
What is the size of your company?
(Required)
Less than 10 employees
10-50 employees
51-100 employees
101-500 employees
501-1000 employees
1000+ employees
What is the industry of your company?
(Required)
Information technology
Food and beverage
Manufacturing
Retail
Education
Financial services
Media
Transportation and logistics
Other
Have your business ever purchased B2B online SaaS products?
(Required)
Yes
No
Users
Which of the following B2B online SaaS products have you purchased? (select all that apply)
(Required)
Accounting software
Project management software
Customer relationship management (CRM) software
Marketing automation software
Human resources management software
How long ago did you purchase your first B2B online SaaS product?
(Required)
Less than 6 months ago
6 months to 1 year ago
1-2 years ago
More than 2 years ago
What was the reasons for purchasing a B2B online SaaS product?
(Required)
To increase efficiency and productivity
To reduce costs
To improve customer experience
To stay competitive with industry trends
What is the most important factor when deciding to purchase a B2B online SaaS product?
(Required)
Customization and flexibility
Features and functionality
Price
Reputation of the vendor
Ease of use
Customer support
Integrating capabilities
How do you typically find out about new B2B online SaaS products? (select all that apply)
(Required)
Google search
Online advertisement
Referral from colleague or friend
Industry event or conference
Linkedin
Twitter
Facebook
Instagram
How important is the ability to try a B2B online SaaS product before purchasing? (1= Not Important, 5= Very Important)
(Required)
1
2
3
4
5
How long does it typically take you to make the decision to buy a B2B online SaaS product after doing your first research?
(Required)
Less than a week
1-2 weeks
2-4 weeks
1-2 months
More than 2 months
What deters you from purchasing B2B online SaaS products? (select all that apply)
(Required)
Too expensive for our needs
Uncertainty about the product's effectiveness
Integration challenges with existing systems
Lack of time or resources to implement the product
Concerns about data security
Conceivable
Have you ever considered purchasing B2B online SaaS products?
(Required)
Yes
No
Considerer
What factors deter you from purchasing B2B online SaaS products? (select all that apply)
(Required)
Too expensive for our needs
Uncertainty about the product's effectiveness
Difficulty in integrating with current systems
Lack of time or resources to implement the product
Concerns about data security
How do you typically research B2B online SaaS products when considering a purchase? (select all that apply)
(Required)
Google Search
Referral from colleague or friend
Industry event or conference
Online review sites
Linkedin
Twitter
Facebook
Instagram
Non Considerer
What is the primary reason for not considering B2B online SaaS products?
(Required)
Lack of awareness about SaaS products
SaaS products are not relevant to my business
The cost of them is too high
Other
Conceivable
What is your primary approach for managing your business operations and workflows currently?
(Required)
Paper-based
Spreadsheet-based
Desktop-based software applications
Web-based software applications
Other
What types of B2B online SaaS products do you think would be most useful to your business? (select all that apply)
(Required)
Accounting software
Project management software
Customer relationship management (CRM) software
Marketing automation software
Human resources management software
How important for you is the ability to try a B2B online SaaS product before purchasing? (1= Not Important, 5= Very Important)
(Required)
1
2
3
4
5
How likely are you to consider purchasing B2B online SaaS products in the next 12 months? (1= Very Unlikely , 5= Very Likely)
(Required)
1
2
3
4
5
Giveaway and results
If you're interested in receiving a copy of our research results, simply enter your email address below, and we'll make sure to share it with you as soon as it's ready.
We're giving away RM50 in touch 'n go e-wallet credits to 5 lucky participants! Just drop your phone number below, and if you're one of the lucky winners, we'll hit you up with some exciting news! Good luck!
Phone
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