Lead Generation & CRM Quiz | Constant Contact Lead Gen & CRM

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Welcome to the “Evaluation of your Existing Lead Generation and CRM Effectiveness” quiz!

This assessment is designed to provide you with valuable insights into the performance of your current lead generation efforts and customer relationship management strategies. Our aim is to uncover strengths, weaknesses, and untapped opportunities to provide you with actionable recommendations to optimise your strategies, nurture customer relationships, and drive business growth.

Lead Generation & CRM Quiz

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Let's Start!

First off, what's your name?(Required)

What's your email address?(Required)

What's your company name?(Required)

What is the size of the company you present?(Required)

Less than 10 employees

10-50 employees

51-100 employees

101-500 employees

501-1000 employees

More than 1000 employees

Other

What is the industry of your company?(Required)

Retail

Healthcare

Education

Financial Services

Information Technology

Manufacturing

Real Estate

Hospitality

Transportation and Logistics

Government

Non-profit

Food and Beverage

Agriculture

Other

How do you currently generate new leads and prospects?(Required)

Through advertising and paid media

Through email marketing and newsletters

Through social media and content marketing

Through referrals and word-of-mouth

Not generating leads

What strategies or channels do you utilise to generate inbound leads?(Required)

Content marketing and blogging

Paid search advertising (e.g., Google Ads)

Social media advertising

Search engine optimisation (SEO)

Email marketing campaigns

Referral programs

No existing strategies in place

How often do you optimise your platforms for lead generation?(Required)

1

2

3

4

5

Scale: 1-5, with 1 being poor optimisation and 5 being excellent optimisation.

How do you currently segment and categorise your leads and customers?(Required)

Based on geographic location

Based on industry or company size

Based on product or service interest

We don't currently segment our leads and customers

How often do you follow up with leads and customers?(Required)

We dont follow up

Within a day

Within a week

Over a week

How do you currently communicate with your leads and customers?(Required)

Via email

Via phone

Via social media

Via social platforms (eg: WhatsApp, Telegram)

How personalised are your lead nurturing communications?(Required)

1

2

3

4

5

Scale: 1-5, with 1 being not personalised and 5 being highly personalised.

How does your business track the progression of inbound leads?(Required)

We use a CRM (Customer Relationship Management) software.

We have a dedicated lead capture form on our website.

We manually track leads using spreadsheets or other tools.

We Outsource to third-party providers.

What is your primary approach for managing your business operations and workflows currently?(Required)

Paper-based

Web-based software applications

Local software based

Other

Do you have a system in place for lead nurturing and follow-up?(Required)

Yes

No

Describe the system in place for lead nurturing and follow-up.

Automated email drip campaign for lead nurturing.

We assign dedicated sales representatives for lead follow-up.

We manually reach out to leads periodically for nurturing.

Other

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